Social Media Lead

Client work, team management, capacity planning, and business development.

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The successful applicant will provide leadership to our growing social media team, managing social media strategists to the highest of standards of quality and efficiency. Applicants must have a background in social media management, excellent communication skills, great people instincts, and strong accountability for team success. As a team member with hiring responsibilities, this role is not a part of the union bargaining unit.


Job Responsibilities

Team Management

  • Accountable for a team of social media strategists
  • Recruit, hire, train, and retain social media team members
  • Manage a team budget for overhead and staffing
  • Guide team members to identify and work toward professional development goals, including by providing periodic performance reviews for all staff
  • Provide ongoing feedback and performance management
  • Keep team informed about company-wide processes, policies, and priorities
  • Act as ambassador for the social media team to other teams
  • Manages Middle Seat’s social media accounts; generates content for those accounts
  • Other responsibilities as requested

Client Work

  • Establish and oversee best practices, systems, and processes for the social media team to meet high standards for innovation, accessibility, communication, collaboration, and efficiency – delivering work to clients on time and of an exceptional quality
  • Managing, maintaining, improving, and optimizing client social media accounts
  • Crafting and implementing innovative, effective social media growth strategies
  • Contributing to significant growth of client social media followings
  • Crafting and implementing social media management strategies
  • Crafting social media posting schedules
  • Posting on Facebook, Twitter, Instagram, and other client social media platforms
    • Maintaining a robust cadence of social media posting that is responsive to breaking news and other major moments
    • Identifying opportunities to create rapid response and other major social media moments
  • Researching issues relevant to our clients in order to identify salient topics and content for social media posts and graphics
  • Remaining plugged in to political news and overall trends in progressive politics
  • Staying abreast of social media trends; identifying opportunities to successfully use those trends to benefit clients
  • Managing and interfacing with clients directly (potentially including Members of Congress, Senators, and other major figures)
  • Develops systems and procedures for developing optimal content for different social media platforms and different audiences within each platform
  • Produce compelling, on-brand graphics to accompany social media content
  • Use data to develop social media creative that is effective and accomplishes client goals
  • Develop systems of reporting to convey social media performance to clients
  • Research new social media platforms, tools, and emerging social media trends
    • Determine how to leverage new platforms, tools, and trends to the benefit of clients
  • Provide constructive feedback and creative direction to social media team members to ensure that best practices are maintained
  • Other responsibilities as requested

Business Development

  • Pitch prospective clients (and upsell existing clients) on social media work
  • Attend new business meetings to assess needs, budget, and fit for potential social media retainers and projects
  • Develop strategies for packaging social media services to clients
  • Onboard new clients and provide team members with relevant information and guidance to execute new work
  • Work collaboratively with leadership team members on full-service proposals when needed
  • Ensure sales documents for social media work are maintained in adherence with established company processes
  • Other responsibilities as requested

Qualifications

  • Minimum 1 year experience managing
  • Minimum 4 years experience in social media
  • Excellent verbal and written communication skills
  • Demonstrated aptitude in leadership, management, and collaboration
  • Strong organizational and time management skills
  • Excellent attention to detail
  • Curiosity as it relates to the social media discipline, as well as the work of our ads and emails teams
  • Advanced graphic design skills
  • Ability to manage clients autonomously
  • Ability to write for various social media platforms
    • Writing is almost entirely free of errors
  • Ability to adeptly adapt writing to conform to client voices and perspectives
  • A desire to play a leading strategic role in social media for major political campaigns, nonprofits, and causes
  • A desire to play a leading strategic role in helping to grow Middle Seat’s social media vertical and team
  • Strong attention to detail
  • Remarkable integrity and discretion

Strongly Preferred but Not Required

  • Video editing experience
  • Experience with ActBlue

Salary and Benefits

  • Salary starts between $75,000 and $88,000
    • Commensurate with years and depth of experience
  • Profit sharing plan: share in the growth and success of Middle Seat
  • $50 mobile phone subsidy monthly
  • 100% coverage for health, dental and vision
  • Zero deductible health plan
  • One Medical health service: video call or chat with doctors, no wait-time appointments
  • Health Advocate: 24/7 assistance with navigating health benefits, finding providers through
  • 5% employer match on your 401k retirement account
  • 20 paid vacation days off, plus your birthday and May Day off
  • Unlimited sick leave
  • Commuter benefits for public transportation
  • Work from home one day per week (after your first six months)
  • 12 weeks of paid leave for new parents

We are not accepting applications outside of the U.S.


We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are encouraged to apply.

Our firm is values-driven. We are intentional with the decidedly left-of-center clients we work with — and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We’re happy to talk more about our company culture with prospective applicants.

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