Social Media Lead

Client work, team management, capacity planning, and business development.


The successful applicant will provide leadership to our growing social media team, managing social media strategists to the highest of standards of quality and efficiency. Applicants must have a background in social media management, excellent communication skills, great people instincts, and strong accountability for team success. As a team member with hiring responsibilities, this role is not a part of the union bargaining unit.

Job Responsibilities

Team Management

  • Accountable for a team of social media strategists
  • Recruit, hire, train, and retain social media team members
  • Manage a team budget for overhead and staffing
  • Guide team members to identify and work toward professional development goals, including by providing periodic performance reviews for all staff
  • Provide ongoing feedback and performance management
  • Keep team informed about company-wide processes, policies, and priorities
  • Act as ambassador for the social media team to other teams
  • Manages Middle Seat’s social media accounts; generates content for those accounts
  • Other responsibilities as requested

Client Work

  • Establish and oversee best practices, systems, and processes for the social media team to meet high standards for innovation, accessibility, communication, collaboration, and efficiency – delivering work to clients on time and of an exceptional quality
  • Managing, maintaining, improving, and optimizing client social media accounts
  • Crafting and implementing innovative, effective social media growth strategies
  • Contributing to significant growth of client social media followings
  • Crafting and implementing social media management strategies
  • Crafting social media posting schedules
  • Posting on Facebook, Twitter, Instagram, and other client social media platforms
    • Maintaining a robust cadence of social media posting that is responsive to breaking news and other major moments
    • Identifying opportunities to create rapid response and other major social media moments
  • Researching issues relevant to our clients in order to identify salient topics and content for social media posts and graphics
  • Remaining plugged in to political news and overall trends in progressive politics
  • Staying abreast of social media trends; identifying opportunities to successfully use those trends to benefit clients
  • Managing and interfacing with clients directly (potentially including Members of Congress, Senators, and other major figures)
  • Develops systems and procedures for developing optimal content for different social media platforms and different audiences within each platform
  • Produce compelling, on-brand graphics to accompany social media content
  • Use data to develop social media creative that is effective and accomplishes client goals
  • Develop systems of reporting to convey social media performance to clients
  • Research new social media platforms, tools, and emerging social media trends
    • Determine how to leverage new platforms, tools, and trends to the benefit of clients
  • Provide constructive feedback and creative direction to social media team members to ensure that best practices are maintained
  • Other responsibilities as requested

Business Development

  • Pitch prospective clients (and upsell existing clients) on social media work
  • Attend new business meetings to assess needs, budget, and fit for potential social media retainers and projects
  • Develop strategies for packaging social media services to clients
  • Onboard new clients and provide team members with relevant information and guidance to execute new work
  • Work collaboratively with leadership team members on full-service proposals when needed
  • Ensure sales documents for social media work are maintained in adherence with established company processes
  • Other responsibilities as requested


  • Minimum 1 year experience managing
  • Minimum 4 years experience in social media
  • Excellent verbal and written communication skills
  • Demonstrated aptitude in leadership, management, and collaboration
  • Strong organizational and time management skills
  • Excellent attention to detail
  • Curiosity as it relates to the social media discipline, as well as the work of our ads and emails teams
  • Advanced graphic design skills
  • Ability to manage clients autonomously
  • Ability to write for various social media platforms
    • Writing is almost entirely free of errors
  • Ability to adeptly adapt writing to conform to client voices and perspectives
  • A desire to play a leading strategic role in social media for major political campaigns, nonprofits, and causes
  • A desire to play a leading strategic role in helping to grow Middle Seat’s social media vertical and team
  • Strong attention to detail
  • Remarkable integrity and discretion

Strongly Preferred but Not Required

  • Video editing experience
  • Experience with ActBlue

Salary and Benefits

  • Salary starts between $75,000 and $88,000
    • Commensurate with years and depth of experience
  • Profit sharing plan: share in the growth and success of Middle Seat
  • $50 mobile phone subsidy monthly
  • 100% coverage for health, dental and vision
  • Zero deductible health plan
  • One Medical health service: video call or chat with doctors, no wait-time appointments
  • Health Advocate: 24/7 assistance with navigating health benefits, finding providers through
  • 5% employer match on your 401k retirement account
  • 20 paid vacation days off, plus your birthday and May Day off
  • Unlimited sick leave
  • Commuter benefits for public transportation
  • Work from home one day per week (after your first six months)
  • 12 weeks of paid leave for new parents

We are not accepting applications outside of the U.S.

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are encouraged to apply.

Our firm is values-driven. We are intentional with the decidedly left-of-center clients we work with — and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We’re happy to talk more about our company culture with prospective applicants.

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