Fundraising, media, and strategy under one roof.
As a full-service partner, we work with campaigns and organizations to grow their impact.

Why Middle Seat?
Our team brings deep experience from the country’s biggest campaigns, nonprofits, and advocacy organizations.
- $1B+ raised online
- $100M+ in paid media
- 500+ candidates and causes served
We Can Help You With…
Fundraising
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Email
Run substantive, positive email communication and mobilization programs that successfully convert subscribers into action-takers, donors, and volunteers. -
Text Messaging
Develop and deploy a robust and dynamic text messaging program to communicate vital information, organize and mobilize supporters, and raise revenue. -
Acquisition & Direct Donate
Raise money with proven list-building & direct response tactics. Persuade and mobilize supporters with an integrated, audience-first plan that combines digital, TV, radio, print.
Media
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TV
Broadcast your ads as strategically and effectively as possible. Our team can lead the buying, placement, and strategy for your TV ads. -
Design
Create your new brand, logo, website, viral social hit, or next lit piece. Our creative team will make your campaign or organization look good while doing good. -
Development
Build custom websites, microsites, templates, and volunteer tools that truly stand out in a crowded marketplace. -
Video
Share your story through ads, launch videos, and organic video content. Our team takes care of it all, from script writing and strategy, to filming with the world’s best equipment, to editing.
Our Experience
- 350.org
- Lead Locally
- Institute for Middle East Understanding
- Public Citizen
- Wes Moore
- Leaders We Deserve
- 314 Action
- Aaron Ford
- Rashida Tlaib
- Human Rights Campaign
- Gina Hinojosa
- Green New Deal Network
- Jane Fonda Climate PAC
- Vote Forward
- Forward Blue
- MoveOn
- AFL-CIO
- Tim Walz
- Sarah McBride
- Justice Democrats
- Katie Porter
- Swing Left
- Community Change
- Bob Ferguson
- National Nurses United
- Chris Pappas
- Bob Casey
- Greenpeace
- Black Lives Matter
- Beto O'Rourke
- Tammy Baldwin
- Florida Democratic Party
- Ayanna Pressley
- Pramila Jayapal
- Maxwell Frost
- Greg Casar
- Francesca Hong
- Alexandria Ocasio-Cortez
- Joe Biden
- Deb Haaland
- Latino Victory Fund
- New Yorkers for Lower Costs
- Working Families Party
- Squad Victory Fund
- Demand Justice
- Angela Gonzales-Torres
- Powered by People
- Forward Montana
- Letitia James
- Common Defense
- The Hub Project
- Bernie Sanders
- Lucas Kunce
- March for Our Lives
- Abdul El-Sayed
- Chris Taylor
- Katie Hobbs
Leadership Team
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Hector Sigala
Partner
Hector (he/him) is a Partner at Middle Seat and one of the leading media strategists in progressive politics. He has helped candidates raise record-breaking sums, run award-winning persuasion and TV campaigns, and mobilize millions of supporters. Hector has led major programs for Alexandria Ocasio-Cortez, Bernie Sanders, and Beto O’Rourke, and has been recognized by HuffPost and City & State. In 2025, he led the Zohran for NYC independent expenditure, with his recent work winning awards for Best 30 Second IE Ad and Best 60 Second TV Ad, the latter for an ICE spot he created for Women’s March.
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Kenneth Pennington
Partner
Prior to co-founding the firm, Kenneth (he/him) worked as national digital director for Bernie Sanders’ 2016 campaign. He’s helped raise nearly a half billion dollars for causes and candidates. Kenneth is a trusted expert on digital engagement, distributed organizing, email deliverability, data analysis and paid media strategy. He’s worked on campaigns for Bernie, Beto O’Rourke, Alexandria Ocasio-Cortez, and Joe Biden.
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Liz Bennett
Partner
Liz (she/her) is one of the most experienced direct response digital advertisers in Democratic politics. At Middle Seat, she manages a team of strategists to build lists, recruit donors, and persuade voters on behalf of some of the nation’s largest nonprofits, PACs, and candidate campaigns. Liz served as the deputy advertising director for Bernie 2016, playing a key role in the strategy and execution to build Bernie’s acclaimed grassroots donor list. She also played a critical role in large-scale digital advertising programs for Joe Biden, Beto O’Rourke, Kamala Harris, and others. In 2016, she was named a Rising Star by Campaigns & Elections magazine.
More Leadership
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Emma Goldstein
Chief Operating Officer
Emma (she/her) serves as Middle Seat’s Chief Operating Officer. Emma is a political professional with nearly 15 years of experience from Senate and presidential campaigns to Boston’s City Hall. Prior to her work at Middle Seat, Emma led political and advocacy partnerships at Civis Analytics. Previously, Emma held leadership roles on Elizabeth Warren’s Senate reelection campaign and presidential primary. At Middle Seat, Emma brings her political, operational and leadership experience to help guide the team and their work. She started her career, as some of the best operatives have, knocking doors as a field organizer in her hometown in Massachusetts.
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Kasey O’Brien
Vice President of Client Strategy
Kasey (she/her) is Vice President of Client Strategy at Middle Seat, where she leads client strategy across the firm, particularly on statewide races, with a focus on media strategy, digital persuasion, and online fundraising. She brings over a decade of experience on campaigns at the federal, state, and local levels. She has run IEs to elect Adam Hamawy, Melat Kiros, and other progressives across the country, and heads Abdul El-Sayed’s digital persuasion program. In 2024, she was Senior Advisor for Digital on Bob Casey’s Senate campaign, and was Digital Director for Sara Gideon’s 2020 Maine Senate race. She also worked on Hillary for America’s digital team and in crisis communications at SKDKnickerbocker, and got her start managing races in her home state of Georgia.
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Christian Hartley
Texting Lead
Christian (he/him) is an award-winning digital fundraiser who leads the Texting team at Middle Seat, where he manages a team of strategists running multi-layered texting programs for progressive campaigns and organizations nationwide. Since joining the firm in 2021, he has designed and run record-breaking grassroots fundraising programs for Alexandria Ocasio-Cortez, Beto O’Rourke, Katie Hobbs, Wes Moore, Abdul El-Sayed, and Zohran Mamdani, as well as Women’s March, Powered by People, and Leaders We Deserve. He believes reaching millions of people is the easy part – knowing who to reach and what to say is the job, and he’s built a team that does it better than anyone.
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Juliana Pajdo
Deputy Advertising Director
Juliana (she/her) brings 10+ years of experience in digital fundraising, email acquisition, and persuasion advertising to her clients’ programs. In addition to running seven-figure paid media campaigns, Juliana takes pride in training and developing the next generation of superstar political advertisers. Prior to joining Middle Seat, Juliana worked as a Senior Media Strategist at Warren for President and as Deputy Digital Fundraising Director at Gillibrand 2020.
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Audrey Glaser
Email Director
Audrey (she/her) is the Email Director at Middle Seat, with over nine years of experience in political communications and email operations. As Email Director, she has the privilege of leading a talented team of strategists who build powerful fundraising and advocacy programs for progressive campaigns nationwide. She also spends a lot of time thinking about spam algorithms. Prior to Middle Seat, Audrey helped lead record-breaking fundraising programs for Sen. Gary Peters’ 2020 re-election and Sen. Jon Ossoff’s 2021 victory in the Georgia run-offs. She is based in Oakland, California.
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Andrea Millman
Deputy Email Director
Andrea (she/her) is an award-winning copywriter and digital strategist with deep experience in political communications and content leadership. As Associate Director of Copywriting at Priorities USA, she led a team of writers that produced over 1,000 unique digital assets as part of a $17.6 million digital persuasion and mobilization program supporting President Joe Biden and VP Kamala Harris. Andrea has led grassroots fundraising and digital strategy for Democratic candidates and causes at Middle Seat, the Democratic National Committee, and Revolution Messaging. Her work bridges storytelling and fundraising strategy to help progressive campaigns inspire and mobilize voters across the country.
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Bill Neidhardt
Senior Media Advisor
Bill (he/him) leads TV paid media campaigns as Senior Media Advisor at Middle Seat. Bill’s TV ads have helped elect Melat Kiros, Darializa Avila Chevalier, Adam Hamawy, and many Democratic elected officials. His work on IEs include the efforts to elect Zohran Mamdani, Abdul El-Sayed, Daniel Biss, and Summer Lee. Before joining Middle Seat, Bill advised and worked on presidential, senate, congressional, and mayoral campaigns across the country including Bernie Sanders, Tammy Baldwin, Pramila Jayapal, and Brandon Johnson. He’s worked in the U.S. Senate and served as the top communications official for New York City Hall during the COVID-19 pandemic.
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Shaykara Webster
People & Culture Director
Shaykara (aka Shay) (she/her) is the Director of People & Culture at Middle Seat, where she leads the organization’s people strategy and culture initiatives to cultivate a thriving, equitable, and values-driven workplace. Shaykara brings over a decade of experience building human resources and operations infrastructure across mission-driven organizations and startups. Before joining Middle Seat, she led HR and operations at NAPAWF, served as Chief of Staff at Amenities Health, and was previously the Global Head of People at Livepeer, where she built and scaled the company’s people systems and culture during a period of rapid growth. Shaykara is passionate about creating inclusive environments that prioritize both impact and well-being. She is based in Atlanta, Georgia with her husband.
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Mona Hampapur
Finance Director
Mona (she/her) is a finance professional with over 15 years of experience across accounting, operations, and strategic finance. At Middle Seat, she leads the company’s accounting operations and financial planning and analysis, with a focus on strengthening financial processes, reporting, and decision-making across the organization. Prior to Middle Seat, Mona held finance and operations roles across a range of industries, including mission-driven organizations and media. Mona holds an MBA from UCLA Anderson and is based in Los Angeles.