TargetSync
TargetSync is the largest of-its-kind engagement data pool for campaigns and causes. We help changemaking email and ads programs get into inboxes, control spam risk, intelligently onboard subscribers, and reach supporters via ads.
Supercharge Your
Email & Ads
Members contribute activity data from their email list.
Members contribute activity data from their email list.
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Contribute
TargetSync collects limited engagement data from member email lists.
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Match
Data from members is merged, crunched, and modeled to create insights.
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Export
Data from members is merged, crunched, and modeled to create insights.
Key Data Points Synced to Your CRM
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Key Data Points Synced to Your CRM
When did this user last open an email?
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Open rate
What is this user’s 30-day open rate?
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Unsubscribes
How many unsubscribes from this user?
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Last click date
When did this user last click an email?
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Spam reports
How many spam reports has this user made?
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TargetSync score
Scale 0–1000: how likely to open an email?
Put the Data To Work
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Grow your active list
Reach more of your subscribers by utilizing TargetSync data to target the most deliverable addresses.
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Reactivate dormant emails
Find inactive subscribers who are taking action elsewhere and reach out.
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Onboard smarter
Prioritize onboarding users with higher scores when warming up or expanding your list.
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Protect your deliverability
Lower spam rates and improve overall deliverability, ensuring better inbox placement.
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Optimize direct response ads
Improve return on investment and scale for Meta advertising campaigns.
Predict the
Next Open
Our 0–1000 score tells you how likely someone is to open an email in the next 30 days. Built with advanced machine learning, the TargetSync score is trained across more than 150 million member-reported email addresses that have been sent more than 116 billion individual mailings.
It is the most advanced and accurate predictive model of its kind, powered by more than 500 data points:
- Past activity
- Consumer data
- Device data
- Voter file matched data
- Donor behavior
- Demographics
30-day open rate by score band
TargetSync score band:
30-day open rate in percent
Automated, Dynamic
Custom Fields
| Field | Type | Definition |
|---|---|---|
| most_recent_activity | Date | The last time this person opened or clicked a mailing from any member of the pool (US Eastern). |
| most_recent_open | Date | Their most recent open anywhere in the pool. |
| most_recent_click | Date | Their most recent click anywhere in the pool. |
| open_rate_0_30_days | Number | 30-day open rate across the pool, as a whole percentage (opens ÷ sends × 100). |
| targetsync_score | Number | 0–1000. Modeled likelihood of at least one open in the next 30 days, anywhere in the pool. |
| blocklist | Yes / No | Whether this person crosses the pool-wide thresholds of 5+ spam reports or 8+ unsubscribes. |
| number_of_spam_reports | Number | How many separate member programs this person has spam-reported. |
| number_of_unsubscribes | Number | How many separate member programs this person has unsubscribed or bounced out of. |
Shared Ads Audiences
Meta has removed most political targeting categories, so effective audiences now have to be supplied by the advertiser. Members receive pool custom audiences and lookalikes directly in their ad account — send us your Facebook Ad Account ID and they appear there, ready to use for acquisition, direct donate, and mobilization programs.
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All contacts
Deduplicated contacts with Facebook Ads schema formatting
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Openers
Email openers from past 2 years (rolling)
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Clickers
Email clickers from past 2 years (rolling)
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High value donors
Top 25% of donors by sum amount from past 6 years (rolling)
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High frequency donors
Donors with more than 5 donations from past 2 years (rolling)
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Recurring donors
Contacts enrolled in a recurring donation from past 6 years (rolling)
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On cycle donors
Donors who donated in even years, from past 6 years (rolling)
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Off cycle donors
Donors who donated in odd years, from past 6 years (rolling)
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Donors since election
Contacts who donated on or after Nov 6, 2024 (Election Day)
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Frequent spam reporters
Contacts who spam reported at least 20% of programs (all time)
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Frequent unsubscribers
Contacts who unsubscribed from at least 40% of programs (all time)
Pricing by List Size
Monthly price by maximum list size
| Max # of emails | Per month |
|---|---|
| 100,000 | $150 |
| 200,000 | $250 |
| 300,000 | $350 |
| 400,000 | $450 |
| 500,000 | $550 |
| 750,000 | $750 |
| 1,000,000 | $1,000 |
| 1,500,000 | $1,500 |
| 2,000,000 | $2,000 |
| 2,500,000 | $2,250 |
| 3,000,000 | $2,750 |
| 3,500,000 | $3,250 |
| 4,000,000 | $3,600 |
| 5,000,000+ | $3,900 |
| Max # of emails | Per month |
|---|---|
| 100,000 | $150 |
| 200,000 | $250 |
| 300,000 | $350 |
| 400,000 | $450 |
| 500,000 | $550 |
| 750,000 | $750 |
| 1,000,000 | $1,000 |
| Max # of emails | Per month |
|---|---|
| 1,500,000 | $1,500 |
| 2,000,000 | $2,000 |
| 2,500,000 | $2,250 |
| 3,000,000 | $2,750 |
| 3,500,000 | $3,250 |
| 4,000,000 | $3,600 |
| 5,000,000+ | $3,900 |
The fee covers sync infrastructure; no data is purchased or sold. Billing starts once the sync is fully operational. Your CRM provider may charge separately for use of a SQL mirror or Pipeline Cloud.
