Abdul El‑Sayed Fundraising

A record-breaking grassroots fundraising program for U.S. Senate in Michigan.

Middle Seat ran Abdul’s digital fundraising program: email, short code and peer-to-peer texting, list rentals, direct-response advertising, and list building. We built it to raise at record scale, scale up the moment the primary was won, and move fast whenever the race changed.

Grassroots Fundraising

Abdul El-Sayed’s campaign for U.S. Senate in Michigan ran on grassroots money. Middle Seat built and ran the digital fundraising program behind it, across six channels that worked as one.

  • EmailThe backbone, from daily asks to rapid response.
  • Short code textingBroadcast texts to supporters who opted in.
  • Peer-to-peer textingOne-to-one conversations at scale.
  • List rentalsRented lists to reach new donors fast.
  • Direct-response adsDirect-donate and acquisition ads on Meta.
  • List buildingPetitions and sign-ups that grew the file.

A Michigan Record

Record amount of money raised ActBlue money raised after each candidate’s primary, added up by day, through Election Day.

Source: FEC filings and campaign records.

Ready to Launch

While we ran Abdul’s primary program, we planned his general election launch and had it ready before the race was called. Emails, texts, list rentals, ads, landing pages, partner sends and more were all lined up to make the most of the moment. The launch went out at 7 a.m. the morning after he won, and Abdul raised $2.3 million in the next 48 hours.

A National Movement

Michigan is a mid-sized state, and its race wasn’t one of the five closest in the polls. Still, donors outside Michigan gave Abdul $1.65 million in his first 48 hours, more than any other Senate nominee raised from out of state in theirs.

Rooted in Michigan

At home, more than 10,000 Michiganders gave in those 48 hours. That’s 102 for every 100,000 residents. No other nominee got a bigger share of their state to give.

Out-of-state money and in-state donors, first 48 hours Each dot is a 2026 Senate Democratic nominee.

Testing at Scale

Abdul wasn’t running in the biggest state or the closest race. Texas and Ohio were bigger, with tighter polls. Still, his ActBlue fundraising ads scaled to more than five times Ohio’s spend and regularly kept pace with Texas, where the nominee raised more than $150 million. In the week of Oct 19, Abdul spent more than any Senate Democrat had in a single week from the primaries through Election Day, Texas included. The difference was the work: more creative concepts, more tests, smarter targeting, and measurement that showed us where the next dollar would pay off.

The ad counts tell the same story. Meta’s public data shows the two Senate campaigns that ran the most ads are both Middle Seat clients: Abdul with 9,493, and Chris Pappas with 7,943 in New Hampshire, one of the smallest states on the map. Abdul ran almost twice as many ads as any Senate campaign working with another firm.

Weekly Meta spend on fundraising ads Estimated spend on ads linking to ActBlue, Aug 5 to Oct 31, 2026. Top 10 Senate Democratic nominees.
Distinct ads run Top 10 Senate Democratic nominees, Jan 2025 to Oct 25, 2026.

Middle Seat client

Source: Meta Ad Library.

Creative That Lands

Big numbers start with creative people want to open. Our emails, texts, and ads gave supporters a reason to give, and a reason to come back. Here are some of our favorites.

Email

Emails that moved hearts, minds and donations, and built a passionate base of supporters who are never treated like ATMs.

Fajr prayer at 6:00 AM Inbox
Abdul El-Sayedto me
Tue, Jul 14, 2026

As folks turn their attention to Michigan and the critical primary election taking place on August 4th, I want to share a bit more about who I am.

One of the aspects of my candidacy that has become a key focus, like it or not, is my faith. Whether or not people want to say it, when they raise questions about my “electability,” they are usually pointing to the most obvious thing about me that makes me “different,” that’s my name and my Muslim faith.

And it’s true. My faith does make me a bit different.

See, faith, to me, isn’t just about an identity. It’s about the choices that I make every single day about how I live my life. I wake up, usually between 5:30 and 6:00. I wash up in preparation for my morning fajr prayer. At 6:00 AM, every single day. That’s the first of five times every day I pray. It’s a spiritual practice that reminds me that I am accountable. I am accountable to my belief, to the people I love, to the people I serve, and to a future I hope to be a part of building.

My faith has also shaped the paths I’ve walked. In college, you’d sooner find me in the stacks in the library at midnight than at a party. I met Sarah, my wife of 20 years, through the Muslim Students’ Association. We got married soon after — we were 21 and 19. Even then, it was so unusual that the school paper wrote a headline article about it!

The Michigan Daily headline: Married ... with classes. The article features a photo of Abdul and his wife, Sarah, as college students.

We’re raising our two little girls, Emmalee and Serene, as strong, capable women. I want them to be just like my grandmother, my mom, and Sarah — a doctor (the kind that sees patients!). Just like the strong women who’ve built me.

My faith has also taught me how to be comfortable with my differences. I know what it’s like to be discriminated against. Before I ever ran for office, I knew what it was like to have my intentions questioned, my choices scrutinized, and my every word picked apart. Because that scrutiny didn’t start when I ran for office. I’ve been under scrutiny since I can remember, in every room where I am “the only.” And I’ve always known that I won’t be held to the same standard as everyone else, but that my bar will be higher because of my faith. And yet the same faith that’s exposed me to scrutiny has offered me the discipline and accountability to withstand it.

Being different has also taught me not to judge others for how they might be different. It teaches you a particular kind of empathy. We all deserve the dignity, security, and goodwill to chart our life’s path without being told we are less than, or not worthy. We deserve that regardless of who we are, how or if we pray, how we love, how we identify, or where we grew up.

That is the politics I am fighting to build. A politics of empathy, where dignity is not reserved for some of us but guaranteed to all of us, in our health care, our paychecks, and our communities.

But that kind of politics does not come from super PACs or corporate interests. It never has. It is built by people. By many giving what they can.

So if you believe in this kind of politics too, I hope you will join us in this movement. Because this election will come down to the many versus the money.

If you are able, invest in this campaign by donating today. With so little time left before the August 4th primary, it is more important than ever that we muster the resources to fight for the politics we share.

Donate $25 ››

With faith in what we can build together,

Abdul

Text

Short, personal notes by text and Facebook Messenger.

Abdul El-Sayed ›
Text Message
Sun, Jul 13
Imagine each Medicaid patient was a strawberry 🍓

One in five strawberries is on Medicaid. 𝗕𝘂𝘁 𝗮𝗳𝘁𝗲𝗿 𝗧𝗿𝘂𝗺𝗽’𝘀 𝗕𝗶𝗴 𝗨𝗴𝗹𝘆 𝗕𝗶𝗹𝗹, 𝘁𝗵𝗲𝘆 𝗰𝗼𝘂𝗹𝗱 𝗹𝗼𝘀𝗲 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗵𝗲𝗮𝗹𝘁𝗵 𝗰𝗮𝗿𝗲. Hospitals would see 20% fewer strawberries – and 20% fewer payments – forcing some to shut down.

This means fewer ambulances, fewer ERs, and fewer second chances for people in crisis.

We need leaders who don’t just talk about Medicare for All, but 𝘧𝘪𝘨𝘩𝘵 for it. 𝗜 𝙡𝙞𝙩𝙚𝙧𝙖𝙡𝙡𝙮 𝘄𝗿𝗼𝘁𝗲 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸 𝗼𝗻 𝗶𝘁 – 𝗻𝗼𝘄 𝗜’𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘁𝗵𝗮𝘁 𝗳𝗶𝗴𝗵𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗦𝗲𝗻𝗮𝘁𝗲.

We’re rejecting 𝘢𝘭𝘭 corporate PAC money, so we rely on grassroots donors like you to power our campaign.

Donate today to help elect a fierce Medicaid defender to the Senate: abdulforsen.com/l/P4NV9C

Thank you,
Abdul El-Sayed
MMS broadcast, July 2025
Abdul El-Sayed ›
Text Message
Tue, Sep 1
Abdul smiling and holding a latte with latte art.
It’s Abdul El-Sayed. This was my first coffee of the day ☝🏼

Coffee is more than just a hobby for me – it’s a love affair. I roast my beans at home, grind them fresh, and pull the shot myself. I froth, I pour, and every once in a while, I make some half-decent latte art (see above). 

Why so much effort? Because when something’s worth doing, 𝗶𝘁’𝘀 𝘄𝗼𝗿𝘁𝗵 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁. 

The same goes for this campaign: 𝘕𝘰 𝘴𝘩𝘰𝘳𝘵𝘤𝘶𝘵𝘴. 𝘕𝘰 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘗𝘈𝘊 𝘮𝘰𝘯𝘦𝘺. Just hard work and the guts to fight against corporate greed and oligarchs. 

Billionaires are ready to spend big to prop up their far-right puppet, Mike Rogers. That’s why I have to ask:

Can you chip in $6 – about the price of a cup of coffee – to help power our campaign? abdulforsen.com/l/R3WX7D

Thank you. Together, we’ll win this race.
Peer-to-peer text, September 2026
Abdul El-Sayed Business Chat
Abdul at a podium with a sign reading Michigan Is Not For Sale, the Spirit of Detroit statue behind him.
A little math is required for this oneFolks, the plan for Democrats to flip the Senate runs through Michigan – and requires a bit of math:

𝟮𝟬,𝟮𝟭𝟳 – the margin that decided Michigan’s seat in 2024.

$𝟳𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 – what Republicans are on track to spend in Michigan against Democrat Abdul El-Sayed.

$𝟬 – corporate PAC money Abdul has ever taken. He's the only candidate in this race who can say that.

Here's what those numbers add up to: all viable roads to a Democratic Senate majority run through Michigan.

Nobody puts $70 million into a race they're already winning. That number isn't a measure of their strength — it's a measure of how close this race is.

Answering their money will require a surge of grassroots resources from supporters like you.

Chip in $25, $15, or even $5 today 👇

— Team Abdul
Chip In
Facebook Messenger, October 2026

Ads

Direct-donate ads that stop the scroll and send people right to the form.

Flowers, June 2026
Rock climbing, July 2026
Outspent 30:1 by AIPAC, July 2026

Rapid-Response Websites

When the race changed, we shipped. Within a day of a $9 million spending announcement against Abdul, we built matchaipac.com. A live thermometer counted every gift as it came in, and a running list of the latest gifts showed supporters they weren’t giving alone.

The matchaipac.com homepage: a $9,000,000 headline, a live thermometer of money raised toward the match, a list of the latest gifts, and donation buttons.
matchaipac.com on a phone.